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Did You Know?

Based on PPAI’s 2017 Consumer Study, compared to ANY OTHER advertising channel, PROMOTIONAL PRODUCTS leverage the greatest reach, drive recall and fiercely resonate to engage the BEST reaction among consumers. They ranked as the BEST form of advertising to prompt action across all generations.

To the right are some of these findings.

Received a promotion product in the last 6 months

89%

Keep promotional products. Top reasons were Fun, Functional & Trendy

81%

More likely to do business with the brand

83%

Had a more favorable impression of the brand

82%

89% of Consumers received a Promotional Product in the past 6 months. After receiving a Promotional Product, 8 in 10 researched the brand, and 83% were more likely to do business with the brand.

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