Are You Wasting Your Advertising Dollars?

promotional productsBy definition, promotional products, promotional merchandise, promotional items or gifts, product media, or advertising gifts, sometimes nicknamed schwag or swag, are articles of merchandise, usually displaying a logo or slogan, used in marketing programs. They’re generally given away to promote a brand, company, entity’s image, or special event, usually at trade shows, conferences, and as part of guerrilla marketing campaigns.

What you may not realize is that year-to-year studies, conducted by the Advertising Specialty Institute, continue to show that promo products’ reach and cost-effectiveness are greater than almost every other advertising medium.

In other words, if you aren’t using promotional products to promote yourself and your business, you may very likely be wasting your advertising dollars.